Greyhound Freight Shipping Failure: A Post-Mortem Analysis
Greyhound Package Express (GPX) represented a bold attempt to leverage an existing infrastructure – Greyhound's extensive bus network – into a competitive package delivery service. While the initial premise of undercutting established giants like FedEx and UPS through lower pricing was appealing, GPX ultimately failed. This post-mortem analysis explores the factors contributing to its demise, examining its strengths, weaknesses, and the critical lessons learned. The Allure of Lower Costs: GPX's Initial Strengths GPX initially possessed a significant advantage: price competitiveness....